Inspire what’s next
Brand campaign catching up with student travelers years down the line answering the question: Where are they now?
Art Direction and Design: Michelle Peck
Art Direction/Copywriting: Jake Minton and Kim Hart
Motion Design: Will Crawford and Jeremy Fraga
Copywriting: Sarah McLaughlin
Producing: Chris Gilmore
Video Shooting / Editing: David Blumer, Eric Gonzales, and Jeremy Fraga
Creative Director: Randall Rogers
Producing: Addison Dlott
Art Direction/Copywriting: Jake Minton and Kim Hart
Motion Design: Will Crawford and Jeremy Fraga
Copywriting: Sarah McLaughlin
Producing: Chris Gilmore
Video Shooting / Editing: David Blumer, Eric Gonzales, and Jeremy Fraga
Creative Director: Randall Rogers
Producing: Addison Dlott
A story in photos
We caught up with Murugi and how her tour-found passion in photogrpahy has shaped her creative life and career path.
This brand campaign showcased Murugi’s EF tour to Spain, which at 18 years old was her first time out of the country.

Brand emails, social ads, and print ads all led to a full-length article that broke down the Where are they now? profile. We supplemented the video with highlights of Murugi’s photography journey.


10 years later and Murugi works as a digital producer at a consulting firm. She’s an award-winning (and Emmy-nominated!) visual storyteller and marketer, and a true believer in travel storytelling.




Leaving home
As a recent high school graduate, Jennifer has the whole world at her fingertips all because of an EF tour to Japan her teacher Ms. Mendoza offered.
Brand emails and static and video ads led to Jennifer’s Where are they now? article which highlights kepy moments in what led to her traveling with EF.


We leanded into UGC photos from Jennifer’s travels to showcase her authentic trip and point of view.


