Endless reasons to switch to EF
Comically-long list of reasons for teachers to switch to EF from our competitors.
Print Design, Social Design, Web Design: Michelle Peck
Copywriting: Jill DBaise
Creative Direction: Jake Minton & Adam Schwartz
Producer: Addison Dlott
Copywriting: Jill DBaise
Creative Direction: Jake Minton & Adam Schwartz
Producer: Addison Dlott
Our competition
For teachers who aren’t strangers to leading educational student trips but have yet to experience EF in action, we created this campaign to present the endless reasons to switch to EF from our competitors.
From a comically-long printed mailer to a landing page with folds on folds of detailed reasons to switch, we’re pulling out all the stops in the name of travel-based learning.
Printed on luxe paper, the piece was both the envelope and the inside mailer. Information spaned 11 panels and four flaps. This helped us explain the many resaons EF is the right choice for teachers wanting to travel domestically with their students.
