EF Print
Print and editorial pieces ranging from tour information to travel inspiration.
Print and Editorial Design: Michelle Peck and Amanda Bentley
Copywriting: Maddie Poulin
Creative Direction and Copywriting: Kim Hart and Heather McHugh
Creative Direction: Adam Schwartz and Christian Gilbert
Copywriting: Maddie Poulin
Creative Direction and Copywriting: Kim Hart and Heather McHugh
Creative Direction: Adam Schwartz and Christian Gilbert
The Catalog
A bi-annual product of travel inspiration and tour information sent to teachers across the country.
This season we redesigned how we market our tour itineraries to cutomers with fresh maps, vibrant imagery, and easy to digest tour details.
This season we redesigned how we market our tour itineraries to cutomers with fresh maps, vibrant imagery, and easy to digest tour details.
By trimming the page count and printing on 100% recycled paper, we’re taking steps to be more planet-friendly.
We brought customers closer to the product with more clear sales pages and redesigned our company pages to be more informative, credible, and to-the-point.
Snapshots
Immersive imagery. Highlight-rich descriptions. Digestible dreaming. The new way to market EF tour to teachers and families. We’ve done the customer research and print is most definitely not dead (at least in this business).
These informational product sheets are essential in communicating clear and credible information to our teachers, parents, and student.
A tangible touchpoint can be extremely trust-worthy when it comes to life-changing travel opportunities. We’ve listened to our audience and given this EF staple a facelift. We even reduced the amount of paper from by updating from bifold to a single sheet.
A tangible touchpoint can be extremely trust-worthy when it comes to life-changing travel opportunities. We’ve listened to our audience and given this EF staple a facelift. We even reduced the amount of paper from by updating from bifold to a single sheet.
The Journal
A two-time Hatch Award-winning publication designed for curious explorers and lifelong learners.
Designed for brand awareness, this quickly grew to become one of our loyal customers’ favorite print pieces. In Issue 06 I was invited to design two editorial pieces. A tablescape of how people from around the world take their coffees and the magical combination of art and science as a highlighted teaching topic.
