EF Global Leadership Summits
Event design for EF’s Global Leadership Summits in Berlin.
Team
Art Direction, Digital, Print, and Production Design: Michelle Peck, Robert Whalley, Amanda Bentley, and Kira Viola, Rocio Lluch
Copywriting: Maddie Poulin and Madeline Muller
Creative Direction: Kim Hart
Producing: Alyssa Melone and Addison Dlott
Photography: Greg Caparell
Art Direction, Digital, Print, and Production Design: Michelle Peck, Robert Whalley, Amanda Bentley, and Kira Viola, Rocio Lluch
Copywriting: Maddie Poulin and Madeline Muller
Creative Direction: Kim Hart
Producing: Alyssa Melone and Addison Dlott
Photography: Greg Caparell
What is Summit?
What happens when an educational tour meets a three-day global leadership conference for 800+ high school students? ‘Summit’ happens.
What happens when an educational tour meets a three-day global leadership conference for 800+ high school students? ‘Summit’ happens.
For two years a the lead designer I was tasked to bring the Berlin Summit space to life with our immersive branding.
For our come back year, we dove into new, large-scale deliverables that became the backdrop to a magical weekend of design thinking, inspiring speakers, and memory making moments for high school students and their teachers from around the world.
The event has taken place in Davos, Milan, and recently, in Berlin. Here we transformed one of Europe’s largest conference locations, the Estrel, into a vibrant space for students to create and present their own solutions to a global challenge.
For 72 hours
Our team designed and filled the space with large-scale environmental signage, thought-provoking print pieces, expressive merch, and all the gear needed for high school students to immerse themselves in the design-thinking process.
‘Summit’ has hosted inspiring speakers such as Jane Goodall, Blake Leeper, Ann Curry, Anthony Bourdain, and Glen Keane.
